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COMMERCIALIZATION IN BRAZIL

Mr. José Roberto Prado
Av. Imperatriz Leopoldina, 1261
Vila Leopoldina - São Paulo/SP
CEP 05305-012
Fones: +55 (11) 9185.6878 / 3644.7880
e-mail: joseroberto@itaueira.com

EXPORTS

Ms. Adriana Prado
Rua João Lobo Filho, 423
Fátima - Fortaleza/CE
CEP 60055-360
Phone: +55 (85) 4008.9113
Fax: +55 (85) 4008.9117
e-mail: export@itaueira.com

PURCHASES

Mr. Gilson Gomes
Phone: +55 (85) 4008.9111
Phone/Fax: +55 (85) 4008.9116
e-mail: import@itaueira.com

Frequent Asked Questions

01 - In which trade fairs does Itaueira display its products?

Frutal, in Fortaleza, Ceara state, Brazil;
APAS, in São Paulo city, São Paulo state, Brazil;
Fruit Logistica, in Germany and
PMA Fresh Summit, in the United States.

02 - Do the fruits sold by Itaueira in Brazil have the same quality as the ones it exports?

Actually, the quality of the melons sold in Brazil is superior to the quality of the exported ones, since as the time it takes to transport the fruits from the farm to the selling point is shorter, the melons can be picked when they are riper and sweeter than the melons picked for export.

03 - What is the difference between the REI melon, the CEPI melon and the DUNORT melon?

In Brazil, the REI melon is Itaueira’s most noble product, with sweetness and flavor guarantee. The CEPI melon is a lower-grade product and is sold without the net; in other words, when the melon rind has many stains or if there are doubts as to whether it is as tasty as the REI melon, it is packaged as CEPI for national market. The DUNORT melon is also a lower-grade product; it has a normal flavor like the other melons in the market.
Abroad, the REI, CEPI and DUNORT melons are sold packed into a net and have the same quality as the REI melon for national market. The difference is in the package: in the REI melon’s case, it is in English; in the CEPI melon’s case, it is in Spanish and, in the DUNORT’s case, it is in Italian.

04 - What is the difference between the Yellow melon and the “Piel de Sapo” melon?

They are two different varieties of melon. The Yellow melon, as the name suggests, has yellow skin. The flesh is sweet, and usually softer. They are also usually smaller. The “Piel de Sapo” melon has a wrinkled rind with jagged green stripes, a sweet flesh, is a bit crunchier, and is usually bigger than the Yellow melon.

05 - Why one melon is yellow and the other has a jagged dark green striped skin like a watermelon, but inside both have white flesh?

Because they are two different varieties of melon: One is the Yellow melon, also known as Canary melon and the other is the “Piel de Sapo” (Toad Skin) melon.

06 - Do Itaueira’s melons contain agro-toxins?

A few agro-toxins are applied to the melons well before harvest to prevent the presence of residues in the fruits when they are harvested. The farm carries out continuous residue tests to assure the consumers the use of agro-toxins is kept under strict quality control.

07 - Are Itaueira’s fruits genetically modified?

No, not at all.

08 - How long do melons take from plantation to harvesting?

An average of 65 to 75 days.

09 - Does Itaueira work with organic products?

Our production is not 100% organic. We seek continuous improvement of our environmental sustainability and we are proud to have been the first melon producer in South America to obtain the RAINFOREST Alliance certificate on all farms. We use the most modern technologies, integrated pest and disease management, traps and a large amount of organic products, always innovating to reduce the need for synthetic pesticides. Itaueira guarantees what it produces. All our products are 100% safe, tasty, of the best quality.

10 - If I plant Itaueira melon seeds, will the vine plants produce sweet melons?

Unfortunately, there is no guarantee that will happen. In nature, you never know whether the seeds chosen among so many inside the fruit will produce a sweet fruit. Like in the case of a child, you never know if it will take after the mother’s or the father’s family, if it will be a boy or a girl, etc...

11 - Where can I buy the REI, Dunort and CEPI melons?

The Itaueira melon is sold in the best Brazilian supermarkets, in fruit shops, greengrocers, bakeries, deli shops, street markets, and in small local markets and grocery stores. Rei melons are found in United States, Canadá, United Kingdom and The Netherlands, Dunort melons are found in Italy and CEPI melons are found in Spain and Italy. If you have any problems, send us an email with your address and we will find a store close to you.

12 - Are melons available all year round?

Itaueira owns farms in different regions of Brazil, with different harvest seasons, and that is why it produces melons all year round.

13 - What does Itaueira mean?

Itaueira is an indigenous word. “Ita” means stone, and “eira” means honey. Itaueira is the name of the river that runs through the first farm acquired by the company in the Canto do Buriti Municipality, Piauí.

14 - How long does the melon stored in the refrigerator last after it is cut open?

For a maximum of four days, provided that it is covered with a plastic film or stored in a glass or plastic container, with a lid.

15 - Can I cut and eat the melon after its expiration date?

The Itaueira products must be consumed before the expiration date specified on the stickers. The “use by date” is for melons stored at the indicated ideal temperature. The “use by date” of non-refrigerated melons expires earlier.

16 - How can you tell if a melon or watermelon is sweet?

Every REI, Dunort or CEPI melon or watermelon is sweet, because it is already ripe. It is not necessary to squeeze it or wait for it to ripen to eat it.

17 - If I keep a melon or watermelon in the fruit bowl longer, will they ripen further?

Unfortunately, melons or watermelons do not ripen any further after they are picked. What happens sometimes is a loss of liquid due to the fruit dehydration, or the beginning of the fruit degradation process (fruit pulp softening), what causes them to rot.

18 - How do we know if a melon or watermelon is ripe?

It is very hard to tell when a melon or a watermelon is fully ripe, and this is exactly where Itaueira excels in relation to the other producers, since it only packages ripe, ready for consumption fruits. Therefore, if you want to buy a ripe melon or watermelon, you just have to buy the Itaueira’s Rei, Dunort or Cepi brands.
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